(Case Study) How I Got In CBS, NBC, And FOX in 2 Days for $149
What You Will Learn
In this post, you will learn how I was able to get my company’s press release in CBS, NBC, FOX, and MarketWatch in just 2 days. The best part? I was able to do it for just $149 (including a press release).
First, we’ll start with getting a press release made. I know I could just write one myself, but in the interest of saving time, I decided to pay to get one made for me. Once we have our press release, I’ll show you the steps I took in order to place it into these sites along with about fourteen or fifteen other news affiliate publications.
I will be using a case study for a book that is currently being turned into a film. It’s a #1 seller as it is the Real “G Money” story from cult classic New Jack City. Many didn’t that G Money in the film was based on a real person who is currently still alive. I wanted to draw up some attention for the book so I decided to use this experiment as a case study. It is a great book so make sure you grab it when you get a chance.
I know the company I used for my press release distribution has its own writing services, but in the interest of saving time and money, I will go with my secret weapon.
Anyone who has worked with me in the last ten years knows that one of my favorite platforms for outsourcing work is Fiverr. Fiverr is a platform where you can find freelancers who will complete work for you for almost pennies on the dollar. I have been using it for over ten years and I’ve spent thousands of dollars on the platform.
Click The Picture Below The Video To Check It Out.
The great thing about Fiverr is that the freelancer will not receive any payment until they deliver the work and you approve it.
The worst-case scenario is you hire someone to make a website and you are unhappy with the results. In that case, you can just reject the delivery. That gives you the option to either give the freelancer another chance to make a revision or to just cancel the order altogether—in which case you receive a full refund.
On Fiverr, you can find someone to create a logo for you, create a website, edit your documents, or do pretty much any task that they don’t have to be in-person to complete.
I know companies that make a living acting as a middleman between the consumer paying the retail price and the freelancer who’s charging wholesale. For example, a local company might charge $100 to create a logo for someone in their city only to turn around and pay someone $15 to do it on Fiverr.
My Personal Tricks for Fiverr
Number one: filter by reviews. The more reviews a seller has, the better. More reviews means more customers. Fiverr allows you to check the reviews of each seller on their profile page. If the seller has, let’s say, just two or three reviews, you might be rolling the dice.
Remember: Even though you may pay to get the actual work started, your payment doesn’t actually go to the seller it goes to Fiverr.
Fiverr holds the money until the seller has completed the job and you happily accept the delivery. Basically, there is no real risk of losing money, even though you will waste the time canceling the order and then searching to find someone else who can complete the job. Better to get it done right the first time!
Check the reviews of the seller to make sure most of their customers were happy with their work. A bunch of bad reviews should tell you that you should probably steer clear of that particular seller.
Again, having low or no reviews doesn’t necessarily mean that the seller isn’t capable of completing the job; it just means that you don’t know for a fact they will do a good job because there will be no prior feedback to feed off.
The second and most important tip I have for using Fiverr is to always check the portfolio of the seller.
If they make logos, they should have an assortment of example work. By clicking on the picture of the gig you were currently interested in, photos or videos will show the seller’s past work. Always check their past work before paying for any gig.
The reason why a lot of the services on Fiverr are so cheap is because most of the freelancers on the platform are from overseas. Most foreign sellers are able to provide their service for a fraction of the price because of their cost of living in their country.
For example, $500 won’t get you very far in most cities in America. But in Nicaragua, 500 American dollars is enough to take care of a full family for a month.
Most of these foreign sellers are also quite good at what they do. From web design to app development, these services are top-notch.
In fact, I only require an American seller for any service that requires English writing or speaking on the phone, as some of their accents can be quite strong. If you’ve spoken to a customer service agent for just about any cable company recently you will understand what I mean.
The first thing I did was a search for press release services on Fiverr. Normally I filter by reviews, but this time, for the sake of my experiment, I filtered by delivery time. I didn’t want to wait a week for my press release to come back. I also didn’t want to pay more than $10 for the press release.
After searching for about ten minutes, I found a seller who, although he didn’t have many reviews, had multiple examples of his work on his profile. After comparing his work with a couple of other sellers, I went with him because I liked his writing.
So, after paying for his press release gig, twelve hours later it was delivered.
I must say, I was pleasantly surprised at the quality of the writing with the cost being so low. Some sellers would do it for that same price but the delivery time was at least three to four days.
I’ll link to the press release at the end of this post so you can read what was written. I made no edits to the press release after I received it back.
Wait, I Can Make Money If I Refer My Friends And Family?
Yes. Here is another video with more info
Press release in hand, it was time to send it off into the world. There are multiple ways to accomplish this goal, but for this case study, we used what’s called a press release distribution service.
For a small fee, you are able to upload your press release into a pool of magazines and publications that they have in their network. There is no guarantee that any publication, in particular, will pick up your story, but if it is newsworthy, it can and will happen.
This case study started as an experiment to attest to how effective these distribution services are. The most effective and organic way to do PR, however, is to find the contact information for all publications that you wish to submit to. Then, reach out and form a direct relationship with them.
With this method, we will try an automated approach. Disclaimer: Since you are not reaching out directly to journalists from each publication, it is, in essence, a shotgun approach toward public relations. These companies do not guarantee that any publication will pick up your work. With that in mind, I decided to do a little test to see if we could get published in any of the available publications.
24-7 Press Release
I decided to go with the Integrated Media PRO package, which was $139. It Included some of the larger publications. If you decide to give them a try I see nothing wrong with starting with the $49 package.
Signing up and uploading our press release was a fairly straightforward process.
After uploading our press release, it was time for the waiting game.
Two days later, I received an email with my distribution report attached. (Due to a project I was working on, I almost forgot to check the results myself.)
Seventeen websites picked up my press release, including Fox 34, Fox 28, and MarketWatch.
I can’t really say I expected too much from 24-7 Press Release, mostly because of the price tag. Normally, a national PR campaign can cost upwards of $10,000 a month, so for $150 I really didn’t have high hopes. However, I can say for a fact the distribution company was able to get us some results.
What I did notice was some of the sites had a sponsored listing title on the press release. I don’t know if the company pays for advertising space in each publication or what, but 90 percent of the publications we were in listed our release as being sponsored.
The funny thing is that the only publication that did not label us as a sponsored listing was the biggest publication, MarketWatch.
I was surprised at how fast the press releases showed up! Honestly, it could have happened faster than in two days. So, for the amount of time and money that was spent, I would say that our experiment was quite successful.
Honestly, I expected to only show up in some no-name blogs that the company probably controls itself. While most of the publications that picked up our press release were low-quality sites that looked like the company owned them, we were able to get on about sixteen or seventeen different sites that were higher-quality publications.
To reiterate, nothing is better than a traditional PR campaign where you reach out to the journalists directly and build a relationship with them. That way, when you have another project, you are able to leverage those same contacts again to gain coverage.
A press release distribution service is just like a mass-email campaign—you just upload your press release, submit it, then hope for the best.
To be honest, I always thought these companies were a complete scam. Depending on the results you are looking for, it may or may not be the best choice for your campaign.
For our experiment, we just wanted to know if their service could put us in any publications. Our results show that, depending on how newsworthy your story is, it will get picked up.
For most independent filmmakers, this will suffice. Having Fox or MarketWatch release a story about you will increase your social proof tenfold, and the best part is that no one else will know how you were able to pull it off!
Another benefit is that you only need one or two articles about you from a reputable source to display that social proof. So for the normal independent filmmaker, that would be all they need.
24-7 Press Release offers more expensive packages that cover more publications. They also have an option to market your press release once it’s released. I may do a case study on these services in the future, but for now, what I can say is that if you have a good press release and your story is newsworthy, then there is a chance that some of these publications will pick up your story.
Read the press release by click below.
This was done as an experiment to see the value of the press release distribution services. I again would always advise a real PR campaign in which you or your publicist reach out personally. But under certain circumstances, these services can be worth it depending on your needs are.
Disclaimer: Since this is automated there is no way to know if these links last forever or how long they will last. I know for a fact that they will last at least 3 months but it seems to vary from case to case.
But hey if you are on a budget you might be better off using these services for about two or three years to stay fresh. That’s an alternative to paying an agency 2k -5k a month for traditional our reach.
I just wanted to make it clear this was a case study experiment. So all charges were paid out of the pocket myself. Also here is some proof so you know that I can do PR the traditional way also.
If you would like to run a real PR campaign for your project or would like more info on public relations or getting your message out there. Shoot me an email to